Swarovski x Mastercard VR App (2017)

Purchasing Products inside of VR

This new shopping app highlights the value of the pieces, the story behind the inspiration, the complex manufacturing process, and the designers’ creative journeys in a new and engaging way. Masterpass enables consumers to check-out from within the VR experience without having to add payment details.

Consumers can place their phone into a compatible VR headset to enter the experience, which lets them walk through the five areas of the virtual home to browse designs by artists such Norwegian-born Kim Thome, Amsterdam-based Aldo Bakker, Spanish designer Tomás Alonso and the renowned architect Zaha Hadid. Once in the VR environment, they are able to learn about the stories behind each piece, read through descriptions, see the pricing, and in some cases watch videos about its craftsmanship.

360 Video as an introduction to the experience